The PayPal rebrand, designed by Pentagram, features a generic typeface and a flattened logo, aiming for a modern look, yet it risks blending into the sea of corporate sameness in the fintech space.
Lego's rebranding initiative, led by Interbrand and OLA, introduces a fun design language, elements and a new, custom font to elevate the brand experience.
Pepsi captures attention with its first major redesign in over a decade, making waves in 120 markets with digital installations featuring the revamped logo.
