Tag: brand
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Blue and Blah: Paypal’s new brand identity
The PayPal rebrand, designed by Pentagram, features a generic typeface and a flattened logo, aiming for a modern look, yet it risks blending into the sea of corporate sameness in the fintech space.
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Rebuilding brick-by-brick: LEGO unveils a vibrant new look
Lego’s rebranding initiative, led by Interbrand and OLA, introduces a fun design language, elements and a new, custom font to elevate the brand experience.
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TJ Maxx bids adieu to Helvetica, adopts a new custom font
TJ Maxx, has moved away from the Helvetica and adopted Maxx, a custom font built specially for the popular clothing and lifestyle brand.