Category: Design

Rebuilding brick-by-brick: LEGO unveils a vibrant new look

Lego's rebranding initiative, led by Interbrand and OLA, introduces a fun design language, elements and a new, custom font to elevate the brand experience.

TJ Maxx bids adieu to Helvetica, adopts a new custom font

TJ Maxx, has moved away from the Helvetica and adopted Maxx, a custom font built specially for the popular clothing and lifestyle brand.

Disney Plus rebrands to a mature, "aurora" look

In a major rebrand exercise, Disney Plus has replaced the iconic blue color with a teal-ish "Aurora" green hue.

The biggest change to Microsoft Office, in the last 17 years, starts to roll out

Microsoft has started to roll out Aptos as the default font for Microsoft Office apps.

Pepsi rolls out a red (and blue) carpet, across 120 countries, for its new visual identity

Pepsi captures attention with its first major redesign in over a decade, making waves in 120 markets with digital installations featuring the revamped logo.